If you have been thinking this year “maybe its time to sell my Rolex watch”, you're not alone. 2025 has already seen a small up tick in pre-owned prices, which is a reversal of the trend we have been seeing the last 2 years. We can not say for sure at this stage if this is a full trend reversal, but at this stage is good to see some stabilisation.
1. 2025 Market Snapshot - Why Now Might Be the Right Time to Sell Your Rolex
After seeing 18 months of sliding grey market prices, analyst data shows the used Rolex price index has finally found a floor. The prices edged up 0.2% in Q1 of 2025. This price increase on the pre-owned market may have been due to the retail price increase by Rolex on new pieces. The Gen Z buyers, who are currently valuing sustainability is injecting fresh liquidity into the pre-owned space.
Key takeaway: If you’ve been waiting for signs of Rolex price stability, the first half of 2025 delivered it, its always a great idea to be selling into an upward trending market. Listing your Rolex sooner rather than later lets you capture renewed buyer confidence before fresh supply may hit the market.
2. Five Factors That Drive Your Rolex Valuation
-
Model desirability & rarity – With Rolex continuing to increase their supply numbers and factory outputs. Rolex cult classics such as the Submariner “Kermit” 16610LV or vintage Explorer II reference. 1655 are still commanding healthy premiums. The standard Submariner 16610 has also held strong on pricing through the downward trend.
-
Box & Papers – It's a term we hear used frequently when discussing Rolex watches. Having both box & original warranty papers with your watch may add 10-20% to the valuation.
-
Current market trend – Certain dial colours, and watch materials can fall in and out of trend. Rolex watches made of steel & gold for example, are currently underperforming against full steel watches. This is a trend that may flip at any time.
-
Service History – If you are looking to sell a vintage Rolex, or a used Rolex that is older than 10 years. A Rolex service history record can add value to your timepiece, especially if it is a recent Rolex service that is within the 2 year warranty period still.
3. JJW’s 4-Step Selling Process
-
Complete the valuation form – Complete the selling form featured on our Sell My Rolex Watch page. Have your watch model number, year and if you have box & papers. condition via our Sell Rolex Watch form.
-
Receive a same day offer – We will check the current market pricing for your watch then send over a purchase offer for your consideration.
-
Drop-off - Visit our Stockton Heath showroom to have your watch inspected.
-
Instant payment – Funds will clear in your account before the watch leaves your possession, for total peace of mind.
4. FAQ's
Can I sell a Rolex without papers?
Yes. At JJW Watches we will accept some watches with missing original warranty documents, though a full set typically adds value.
Do you buy damaged or non-running pieces?
Absolutely. This may require a more detailed, and thorough inspection of internal components so please contact us prior.
Is the process confidential?
100 % Transactions occur in a private showroom; personal data is never shared.
What ID will I need?
A passport or driving licence is required to comply with UK anti-money-laundering regulations.
